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The success of a campaign is decided in the early stages – strategic planning is crucial. Gone are the days when you could develop a campaign and then take it to your PR agency, they write a release and you get coverage. We are the eyes and ears of our clients, we like to be involved from the outset in order to make sure that a campaign is the right balance of tone and newsworthiness.
The decision to purchase in a family comes down to one or two decision makers at most, but the landscape of Business-to-Business (B2B) marketing is very different. The PR needs to reach many decision makers in an organisation, not to mention influencers and even channel partners. The difference between success and failure boils down to understanding your audience, the right mix of media and identifying the messages that matter. Business-to-business PR has emerged as a discipline in its own right. The LEADWAY MEDIA SOLUTIONS team comprises expert communicators who understand the changing media landscape that serves this important sector in all its vertical and geographical forms.
We pride ourselves on the creative, forward thinking and fresh approach we provide. We have an established process for brainstorming ideas. Our creativity is driven by a client’s objectives and while we delight in exploring the innovative, challenging and unexpected, we never neglect the mainstream. In short, we like our clients to be market-shaping, not market-driven.
We are experienced, prepared, on call and ready to step in when a crisis arises. Recovery needs to be swift and thorough to ensure damage to your brand is minimal. What’s more, our service doesn’t cease once the crisis has blown over – we provide a comprehensive follow up with reports, media feedback and recommendations for next steps.
Social media is the future of the communications industry. Today, all brands must be developing or exploiting a social media presence. LEADWAY MEDIA SOLUTIONS delivers social media solutions that are both imaginative and carefully structured, integrating all levels of a business. Results are carefully monitored to ensure the brand’s message is delivered effectively and consistently. Working as a strategic business partner to our clients, we help define and develop the use of social media to promote brands both within and beyond target markets. Business reputations, not to mention valuable human and financial resources, are repeatedly being harmed through poorly executed social media campaigns. We see more poor execution of social media than good. A successful social media marketing campaign requires well thought out goals, precision planning, exacting execution and meticulous measurement. Our skill-set in delivering meaningful outcomes is based on advanced research and writing skills backed up by sound strategic know-how. At the time of campaign initiation, we will identify the most popular arenas and define activities involved in the campaign that would produce the desired results.
If you think the lines between SEO and PR are becoming blurred, you’d be wrong. The much heralded integration of the two disciplines has already happened. We understand the relationship between the content created by a PR campaign and the work a trusted SEO partner should be doing. Search Engines are the largest source of traffic to a website, so getting your site to the top of Google can be crucial to the success of your company. Ultimately, the goal is to bring more traffic to your website in an aim to generate more sales and brand awareness. Our highly experienced team members have the ability to advise on both practical and technical aspects to enhance a site’s SEO capability. We also carefully analyse the online visibility of your competitors to measure brand competition. In the long run, the aim of our SEO services are to increase traffic to your site, increase brand awareness, ensure capability with your marketing plans and deliver a healthy ROI.
Whether you want to create a new website to reflect your new messaging, create a holding page, or design a new blog, our team works swiftly and smartly to achieve the best outcome. Our talented design team help turn good ideas into great websites. We understand that your website is the opportunity to show the world who you are and what you do. Our services do not stop with the delivery and deployment of your website. We are also equipped to define and implement your marketing strategy. Our web designers work alongside our PR team to ensure the effectiveness and success of your site. We understand that the success of a website is measured by converting visitors into customers. We provide search engine optimisation, PPC, social media and many other internet marketing tactics to boost traffic to your site. Our team has an excellent history of successful, integrated, marketing campaigns. We also provide comprehensive reporting services so you are never left in the dark.
When you have invested so much time and effort into agreeing the messaging, building a media plan and online marketing programme to support a campaign why would you then turn to a separate agency to create your supporting collateral? We can manage the creation of collateral such as infographics and branding, and print materials like brochures or case study templates. We will work with you to ensure that our knowledge about your key brand values are transferred to any collateral you use in the future. We will ensure that everything is consistent to ensure you not only strengthen your brand but also your reputation.
Having the right relationships is especially important now that the media pool has reduced; fewer journalists and the same amount of companies promoting themselves makes using an agency that knows the press well ever more important. We are proud of our long-standing relationships with the media. However, we don’t stand still and rely on those relationships, we know how to build newsworthy stories from start to finish. We keep an alert eye on consumer trends and industry trends and build packages for our clients that communicate their messages in a newsworthy manner.
We understand the importance of the message and corporate positioning, and with a former journalist on our team are experienced at copywriting for traditional print media. We are also adept at online copywriting - fresh, optimised content is an important element of your online PR strategy.
We develop marketing partnerships on behalf of our clients that enable them to carve a new route to their market. We have extensive experience in carefully planned and co-operative exercises – consumer and trade – that give our clients the very best return on investment. Our process builds powerful, effective and productive partnership alliances.
Before, during and after – we have a creative approach which, combined with detailed planning and rigorous follow through, allow us to deliver events that ensure maximum impact.
We constantly measure the effectiveness of a campaign, not just through column inches, but through channels (traditional, online, social) and through the message in traditional media and the conversation in social media. We make sure our clients know what’s being said so that they can adapt their strategy accordingly. At strategic points of a campaign, LEADWAY MEDIA SOLUTIONS can provide a brand audit to enable a client to understand its perception in traditional and social media. The audit includes a brand slip analysis – how the perception of the product has changed over a certain period of time. The audit assesses a brand’s strengths, weaknesses, opportunities, and threat and results in recommendations to improve marketing effectiveness. Most importantly, we talk to our clients regularly, we ask if what we are doing is working, if not, we sit down, review our actions and change tack.
We stand for professional work, cover businesses specific demands and build long term relationship.
100% Think Fresh
Вестникарска група България
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